Casey S. Potenzone

A dynamic leader in the tech industry with a proven track record of transforming ideas into market-ready products and turning around companies.

Areas of Expertise

IP Monetization 95%
Commercial Leadership 92%
Cybersecurity 88%
AI & Digital Transformation 90%
Technology Turnaround 98%

Executive Profile

Casey Potenzone is known for his strategic approach to AI and cybersecurity. With a proven commercial track record of transforming ideas into market-ready products, and turning around companies, he has led projects for industry giants like Apple and MTV and emerging startups like uniloc and aiDaptive.

His expertise in modern IP monetization and digital-first strategies helped Nexway Group achieve $250 million a year in turnover, and arvato just over $100 million in ecommerce. He helped nobilia launch their KutchenHaus ecom site, generating record revenue when most others were failing.

Career Impact at a Glance

$250M
Nexway
$100M
Arvato
40%
K3 Revenue Increase
$4M
Insight Cyber Pipeline
300%
Nexway ROI

"Casey's ability to craft compelling narratives around technology and drive engagement has made him a sought-after expert."

Professional Journey

From MTV to global technology leadership, charting a path of innovation and transformation.

2022 - Present

CCA Innovations

Commercial Leadership in Action

  • Built a $4MM pipeline for Insight Cyber in 6 months
  • Led seed raise efforts for aiDaptive, securing initial funding
  • Generated significant business growth for Exordium as part-time CRO
  • Created significant funnel for Nortal Cyber prior to exit

2021 - 2022

K3 Software Group

Commercial Turn-Around & People Success

  • Transformed underperforming sales organization into high-performing SaaS-focused group
  • Achieved 40% revenue increase in 18 months
  • Identified, acquired, and integrated ViJi within 9 months
  • Reduced attrition from 26% to under 10% during the "great resignation"

2014 - 2020

The Nexway Group

Organizational Turnaround

  • Directed comprehensive turnaround addressing regulatory scrutiny by FTC
  • Processed $1B in transactions over 5 years
  • Improved KYC and fraud mitigation strategies
  • Successfully sold Nexway twice, achieving 300% ROI within 18 months

2010 - 2014

VP Digital, Arvato

Generated over $100MM in digital commerce transactions in the first year and managed multiple eCommerce projects grossing over $120MM annually.

Digital Commerce Dashboard

2008 - 2010

VP US Sales, Apple Retail Supply

Doubled annual sales and established strong US market presence while managing key customer integrations.

2005 - 2008

Chief Information Officer

Invented products resulting in 5 patents and managed development team, securing major customers including Sega and other AAA's.

1998 - 2002

Director, Technology at MTV

Led MTV through its digital transition during the heyday of the Dotcom era.

From streaming media to running sites such as Sonicnet.com and MTVI Radio, participated in the launch of Viacom's online empire. From patenting novel distribution systems to managing satellites, our digital team at MTV was responsible for just about everything.

Patents & Innovation

Pioneering solutions in content delivery, security technologies, and system management.

Method and apparatus for detection of tampering attacks

A method for detecting an attempted attack on a security system. Includes retrieving a parameter from a hardware system that changes during operation, comparing with previously stored parameters, and detecting lack of change that indicates tampering.

Filed: 2005 | Status: Granted

System and method for managing content delivered to a user over a network

A system for managing the delivery of content over a network, particularly songs or music over the Internet. Features station and playlist management, searchable content database, and differentiated user access privileges.

Filed: 2000 | Status: Granted

Strategic Commercial Impact

Cybersecurity Digital Transformation

Cybersecurity Advancement

Implemented commercial strategy for Nortal Cyber, establishing partnerships with Mastercard, Artemis, and UAE MoI to enhance the company's market position.

Digital Twins Implementation

Led US expansion for Smart Solution, developing digital twins that optimized operational efficiency and contributed to 20% service improvement.

Global Operations

Operating across Netherlands, Dubai/UAE, Estonia, Germany & USA since 2021, bringing international expertise to diverse markets.

Driving Commercial Impact

Commercial leadership translates vision into measurable business results. Strategic market positioning drives exceptional outcomes.

$1B+

Revenue generated through strategic commercial initiatives

40%

Year-over-year expansion through targeted market engagement

5

Global presence across key technology ecosystems

10+

Major partnerships driving sustained revenue streams

Transformation Metrics

Key performance indicators spanning operations, customer impact, and innovation.

Digital Transformation Dashboard
Sample visualization of transformation metrics dashboard

K3 - Commercial Turn-Around & People Success

  • Customer Satisfaction

    Implemented team-focused engagement strategies to dramatically improve customer satisfaction over 12 months.

  • Talent Retention

    Reduced attrition from 26% to under 10% during the "great resignation" by introducing specialized retention programs.

  • Brand Recognition

    Led rebranding initiatives, resulting in 35% increase in recognition and positive media coverage.

The Nexway Group - Organizational Turnaround

  • Regulatory Compliance

    Directed comprehensive turnaround addressing regulatory scrutiny by FTC.

  • Transaction Volume

    Processed $1B in transactions over 5 years; improved KYC and fraud mitigation.

  • Return on Investment

    Successfully sold Nexway twice, achieving 300% ROI within 18 months.

Digital Transformation KPIs

Measuring Digital Transformation Success

Comprehensive metrics framework for evaluating and optimizing technology revitalization initiatives.

Connect with Casey

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